Hit Rec Media was founded by Daniel when a patter seemed to emerge: event coverage was something he was very comfortable with, had fun doing it and the results were excellent.

There was a slew of technical operations that got him excited and brought a certain degree of anxiety to his clients. Companies would sometime miss on a great opportunity to create great material being defeated by the complexity of a professionally produced presentation or lecture.

Tutorials, interviews, lectures or presentations, events and panels require a certain technical knowledge that Daniel had earned over years of working in the Calgary market.